It feels like it was just yesterday that we ran the story about Nokia stealing the top-spot with regards to Windows Phone market-share.
Analytic firms often throw around numbers, and for the most part we just believe them. This does of course make sense, as any reputable firm would much rather keep a good name, than make up random numbers. But it’s always good to see actual data backing up what they tell us. Enter: app statistics!
So I thought now would be a good time to checkout the usage of my apps on a device level. My first app was published just 6 months ago, so obviously that is the furthest back I can see.
In the image below I have rounded up the total device usage over the apps since the beginning of their lives up until today. Although there are no numbers on the graphs, the height of each device’s blue bar represents how many unique users that app has had over the alloted time. It makes sense that the older the app, the lower the Lumia’s position will be (because users of those devices have had less time to use apps). The only app that varies from this is Metro Wall, but I cannot figure out why. It could be that it is featured in the ‘App Highlights’ app that comes pre-installed, but then again, Tweet This Song is mentioned there most of the time too.
So without further ado, I bring to you (yes, that may have been an Eminem quote):
But far more important than the above, is whether recent stats show that the Lumia’s position has gotten better. So the next set of graphs are taken from the time between 24’th December 2011 and 24’th February 2012. Not only is this a two month stretch, it also seemed fitting as it starts just before Christmas day, when a lot of people are getting shiny new toys.
Just like in the first image, the yellow stars show the Lumia’s positions. But in the above picture we can also see the change in position (marked by a faded star). So in every single app (except Project Mosaic for some reason) the Lumias (whether it be the 800 or 710) are the most used phones for the last two months.
Nokia have been doing an amazing job at marketing their new devices, and it really is paying off. And the people that are buying these phones are most definitely using them.
Other manufacturers seriously need to take note of what Nokia is doing. In just a few months they have cemented themselves as the number one seller, and although they do have good devices, I think with a little effort the other manufacturers could get good results too. It’s nice to see the money Nokia is putting into marketing translating into sales. Maybe, just maybe, others will consider doing some actual advertising one day too.
What do you, our readers, think? Are Nokia’s devices just far superior to anything else on the market, or are they gaining traction so fast because of their marketing? Or is it a mixture?
You can download these apps here. And the in-app data is from Localytics.