Nokia’s universal font Pure has won the graphics category of this year’s UK Design Museum Design Awards. Nokia Pure was introduced last year and was developed by a Swiss designer Bruno Maag of Dalton Maag.
About the award:
“Each year the Design Museum in London showcases and awards the most innovative and progressive designs from around the world (across seven categories: Architecture, Digital, Fashion, Furniture, Graphics, Product and Transport). The awards are highly recognised in the design community so it was an honour for Nokia to be a frontrunner.”
The font carries the visual expression of the Nokia brand throughout the world, and transfers it seamlessly from one culture to another, maintaining the brand recognition wherever Nokia mobile phones are found. The design itself was created not only to be a branding tool for Nokia, important as that is, but to make a statement about communication. The clean lines of the letter forms make this a font that is easy to read with no unnecessary frills to distract from its message.